Meet Louise, Founder

I know you're capable of working with your female body to unlock your potential DESPITE the world telling us we "can't" overcome women's health concerns & that aging will be the death of our health, physique & running. Here's why:

Growing up I was always sick, anxious, told I was destined for disease due to my genes & not "built" to be a runner. Thus, I dedicated my life & 12 years in college to study physiology, fitness, human performance, nutrition, women's health & integrative wellness to do something about it!

Unfortunately, my body lacked estrogen since my youth. I tried all the "right" strategies I learned in my research fellowships & working on NFL, MLB, pro dancer & other sports med teams.  

I looked like I was crushing it as I earned 15+ credentials, won awards for innovation in women's health & led the way in results-driven health & performance intervention design. I also overhauled my nutrition to get pregnant after 4 years "infertile", lost 60 pounds, went off mental health meds, safely ran 74 half marathons while pregnant & even pulled the classic runnermom move of pumping breast milk postpartum at the start line of the Boston Marathon!

But, my body was screaming at me & it was time to learn how to listen instead of power through!

Reality: I was a Type A Army wife trying to do it all & trying to do it perfectly. I was struggling with brain fog, anxiety, bloating & epic fatigue that never went away. At age 33, after endless dismissal & fiercely advocating for myself in our broken healthcare system, I was diagnosed with low sex hormones, early menopause, stomach precancer, Osteoporosis, gut infections, hypothyroidism, autoimmune diseases & MORE...

Unfortunately, this is the trajectory of most women who love to run due to its impact on our health, body comp & hormones, of which I found even the best experts don't understand.

I was told there was nothing I could do but HRT, meds & $1,000s in lab work & supplements. So, I took a step back & asked, "WHY is my female body fighting me?" It was like none of my expert fitness & integrative health peers had EVER stopped to ask this fundamental question, specific to the impacts of running on our female physiology & hormones.

As an industry leader in women's health, holistic wellness & human performance science, why couldn't I help myself?! I realized "best practices" I was applying to support my health, fitness & running were NEVER designed specific to how our female body ACTUALLY works! 

When I examined root cause mechanisms in my female body, nearly ALL of my cutting-edge wellness, fitness, fat loss, nutrition, running strategies & performance hacks were damaging my hormones, gut, metabolism & energy, making things worse. So, I designed methods using the best female-specific science I could find to turn my breakdowns into breakthroughs.

I shocked my doctors as I reversed my health with a simple & low stress whole food, holistic lifestyle & exercise approach that SUPPORTED my female body instead of working against it! It wasn't that complicated when I knew how to fuel, live & train WITH my unique body's needs, control cortisol & maximize natural hormone production, as I didn't need a diet, endless supplements, HRT or meds! So many B.S. "solutions" out there!

I restored my hormones, metabolism, gut health & energy, unlocking the vibrant, healthy & happy woman I was always meant to be despite my obstacles & incredibly high-stress life. I then shocked myself as my methods were ALSO the key to unlock my best lean & fit look, ditch belly fat, gain kickass strength, rebuild my bones, ditch injuries FOR GOOD & improved running to the point of qualifying for a competitive running team! (my first marathon was a 5:30 & I was dead last on my high school cross country team.) Holy shit, right?! Our female body is f*cking amazing & I know yours is, too!

Today, my Academy methods combine the best emerging female 35+ specific science from myself & other leading experts + my biggest lessons learned, CUSTOMIZED to what works for YOUR body, goals & life! (it's the only way to achieve sustainable success, not generic one-size-fits-all B.S.)

Ready to keep it practical, simple yet SPECIFIC as hell to unlock your badass potential?

It's my goal to empower you to ditch hormone havoc, optimize vibrant well-being & unlock your best health, energy & fit functional high-performing body without wasting the time, energy & money it took me to figure it all out!  

Named #1 Health Educator in the U.S. for innovation in improving women's health, one of the world's top health, fitness & performance experts by American College of Sports Medicine for the results of Breaking Through Wellness, a top 100 U.S. small business, an expert for Runner's World, Today Show & fat loss textbooks, I now provide dedicated runners who love to feel, look & perform our best like you the empowering & transformative experience you deserve.

After reading my story, you see why I will fiercely have your back. We do NOT deserve to feel, look & run like crap as we age & you deserve the fundamental right of knowing simple ways to work with your female body & not against it!

If ready to go all in & confidently know how to age vibrantly fit, well, energized & strong for life, I can't wait to show you the way! We got this, no matter how stuck you feel right now.