Meet Louise, Founder

My Story: I know you're capable of working with your female body to unlock your potential despite the world telling us we "can't" overcome women's health concerns & aging is the death of our best fitness, physique & running. Here's why:

Growing up I was always sick, anxious, told I was destined for disease due to my genes & not "built" to be a runner. I was last on my high school XC team & missed 62 days of high school my senior year alone due to illness. Thus, I dedicated my life, 12 years in college & my research to studying physiology, fitness, human performance, running, nutrition, women's health & integrative wellness to do something about it!

Unfortunately, my body lacked estrogen since my youth. I tried all the "right" strategies I learned in my research fellowships & working on NFL, MLB, pro dancer & other sports med teams.  

I looked like I was crushing it as I earned 15+ credentials, won awards for innovation in women's health & led the way in results-driven health & performance intervention design, improving the lives of 1,000s via community health & school wellness programs, advising senior U.S. Military leaders how to improve the health & performance of their troops & reversing diseases for Medicare & Medicaid patients, saving health insurance companies millions.

I overhauled my own nutrition to lose 60 pounds, went off mental health meds, got pregnant after 4 years "infertile", safely ran 74 half marathons while pregnant & pulled the classic runnermom move of pumping breast milk postpartum at the start line of the Boston Marathon!

But, my body was screaming at me & it was time to learn how to listen instead of power through!

Being Type A & an Army wife trying to do it all & trying to do it perfectly, I struggled with brain fog, anxiety, bloating & epic fatigue that never went away. At age 33, after endless dismissal & fiercely advocating for myself in our broken healthcare system, I was diagnosed with low sex hormones, early menopause, stomach precancer, Osteoporosis, gut infections, hypothyroidism, autoimmune diseases & MORE...

Unfortunately, this is the trajectory of many women who love to run due to its impact on our health, body composition & hormones. I quickly learned even top experts & doctors don't understand this because we look "healthy & fit".

Add in mechanisms of perimenopause & changing hormones... we start to feel like we are losing our strong, fit & vibrant runner self fast!

I was told there was nothing I could do but HRT, meds & $1,000s in lab work & supplements. So, I took a step back & asked, "WHY is my female body fighting me?" It was like none of my expert fitness & integrative health peers had EVER stopped to ask this fundamental question, specific to the impacts of running on our female physiology & hormones.

As a leader in women's health, holistic wellness, fitness & human performance science, why couldn't I help myself?! 

I realized the "best practices" I was applying to support my health, nutrition, fitness & running were NEVER designed specific to how our female body ACTUALLY works! 

When I examined root cause mechanisms in my female body, nearly ALL of my cutting-edge wellness, fitness, fat loss, nutrition, running strategies & performance hacks were damaging my hormones, gut, metabolism & energy, making things worse. So, I designed methods using the best female-specific science I could find to turn my breakdowns into breakthroughs!

I shocked my doctors, as I reversed my health with a simple whole food, holistic lifestyle & exercise approach that SUPPORTED my female body instead of working against it! It wasn't that complicated when I knew how to fuel, train & live WITH my female body's needs, manage cortisol & support natural hormone production, as I didn't need a diet, endless supplements, meds or HRT!

I restored my hormones, metabolism, gut health & energy, unlocking the vibrant, healthy & happy woman I was always meant to be despite my obstacles, genes & high-stress life. 

I then shocked myself as my methods were ALSO the key to unlock my best fit lean physique, ditch belly fat, gain kickass strength, rebuild my bones, ditch injuries FOR GOOD & improved running to the point of qualifying for a competitive team! (my 5K times started in the high 30s & here I ran a 19:22 AFTER having 2 kids?!) Holy shit, right?! Our female body is f*cking amazing & I know yours is, too!

Today, my Academy methods combine the best emerging female 35+ specific science from other leading experts + my biggest lessons learned, CUSTOMIZED to what works for YOUR body, goals & life! (it's the only way to achieve sustainable success, not one-size-fits-all B.S.)

Ready to keep it practical, simple yet SPECIFIC as hell to unlock your badass potential?

It's my goal to empower you to mitigate all hormone havoc, optimize vibrant well-being & unlock your best health, energy & fit functional high-performing body without wasting the time, energy & money it took me to figure it all out!  

Named #1 Health Educator in the U.S. for innovation in improving women's health, one of the world's top health, fitness & performance experts by American College of Sports Medicine for our results at Breaking Through Wellness, a top 100 U.S. small business, an expert for Runner's World, Today Show & fat loss textbooks, I now dedicate my life to providing my fellow female runners like you who love to feel, look & perform our best the empowerment you deserve.

After reading my story, you see why I will fiercely have your back. We do NOT deserve to feel, look or run like crap as we age & you deserve the fundamental right of knowing simple ways to work with your female body & not against it!

If ready to confidently know how to age strong, fit & vibrantly well, I can't wait to show you the way! We got this, no matter how stuck you feel right now. And can you really be a bigger sh*t show than I was?  Likely not :)

Meet Coach Amy 

Leads our Everyday Strong Hormone Workshop at medical offices, gyms & wellness centers + a small group Academy for non-runners & everyday women at beginner levels.

My Story: Despite my integrative health, fitness & personal training certifications, I felt stuck not really looking the part of a health & fitness practitioner. I also realized being so busy, I was living to support others more than myself. 

If you feel stuck & like your body is fighting you despite your best efforts, I've been there. Symptoms like feeling sluggish, like I wanted to murder someone every time my cycle came & my go-to workouts & nutrition no longer producing results drove me nuts! These changes happened overnight, which was also shocking when I worked so hard to be fit & strong.

I felt stuck with old injuries despite years of PT & chiropractic, which was epically frustrating as I do love to run & stay active with my family. I didn't want to feel like I was breaking down in my 40s! I knew it was time to learn how my female body was changing & how to keep doing something about it simple. So, I took a leap & reached out to Louise for support.

Through consistent application of our program's strategies that were tailored to fit my busy schedule & body's individual needs, my results now reflect the hard work & dedication I put into my nutrition & fitness. My range of motion improved, I ditched my injuries & learned simple & sustainable ways to fuel best fitness results. I now get comments on my physique & most importantly, feel like my freaking self again! 

I still enjoy a good wine, love to have my splurge meals & live a go-go-go life, but now I have the strategies to work with my female body & not against it. I'm grateful for my experience in this program & can't wait to support your journey. 

If you're done playing a guessing game with your changing body & ready to unlock your potential to maximize a vibrantly fit, well & beautiful life, let's f*cking go!